THE EFFECTIVENESS ANALYSIS OF BUSINESS ACTIVITIES IN THE SPHERE OF ELECTRONIC COMMERCE 

Maksiyanova Tatyana Vladimirovna, Candidate of economic sciences, associate professor, sub-department of world and national economics, North-Western Academy of State Service (Saint-Petersburg), maksiyanova@mail.ru

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The author suggests a method of evaluating the performance of Internet companies in the area of Internet commerce, based on the principles of organization of business activities on the Internet, the essence and characteristics of Internet companies.

Internet commerce, Internet economics, web site internet company, performance evaluation, organizational principles, systematic approach.